Privacy Policy

MOFF Co., Ltd. (hereinafter referred to as "the Company") has established the following personal information protection policy, built a system for protecting personal information, made employees aware of the importance of protecting personal information, and will promote the protection of personal information by developing the necessary management system.

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1. Scope of application of this policy

This policy applies to the handling of personal information in our stores, websites, the MOFF official app, membership services, campaigns, customer service, and other services we provide.
For services operated or involved with by our company that have a separate privacy policy, that service's privacy policy will apply.

2. Management of personal information

Our company strives to keep our customers' personal information accurate and up-to-date, and to prevent unauthorized access, loss, damage, alteration, or leakage of personal information, we maintain security systems, establish management structures, manage access rights, provide employee training, supervise subcontractors, and take other necessary and appropriate safety management measures to properly manage personal information.

3. Information to be obtained

Our company may obtain the following information through lawful and fair means, to the extent necessary for providing our services.

• Name, gender, date of birth, telephone number, email address, postal code, and other information that the customer registers or provides.
• Membership number, membership rank, point balance/point history, coupon distribution/usage history, purchase history, park visit history, and other information related to the use of member services.
• Information that customers may optionally register, such as whether or not they wish to receive email notifications, their favorite facilities, their favorite animals, how they learned about our company, whether or not they own pets and what kind of pets they have, information about companions during their visit, and other information that customers may optionally register.
• This includes inquiries, survey responses, campaign entry information, and other information related to communication or procedures with our company.

The registration items in the official MOFF app will be set according to the service content and operational needs. We will endeavor not to acquire personal information beyond what is necessary to achieve the purpose of use.

4. Purpose of Use of Personal Information

Our company will use the personal information we obtain from our customers within the scope of the following purposes.

• For contacting customers, providing information about our services, answering questions and inquiries, sending materials, and other necessary actions.
• To provide member services such as member registration, identity verification, display of membership cards, and management of member information.
• To provide point services such as point accrual, usage, expiration, history management, point exchange, and other point services.
• To determine, maintain, upgrade, downgrade, and provide benefits corresponding to membership rank.
• To deliver coupons, birthday benefits, campaigns, events, store information, important notices, and other information about our services.
• To provide guidance or benefits based on purchase history, visit history, membership rank, point status, coupon usage status, favorite facilities, and other registered information and usage status.
• For market area analysis using postal codes and other local information, providing information on nearby stores, and improving store operations and services.
• To analyze survey results, demographic information, inflow channels, purchasing and visitor status, etc., in order to improve products and services, consider marketing strategies, and measure their effectiveness.
• To prevent misuse, ensure security, perform system maintenance, respond to failures, and operate the service safely and appropriately.
• In order to comply with laws and regulations, requests from administrative agencies and other public institutions.

5. Handling of information in the MOFF official app and member services

Our company handles member information and usage history, etc., in order to display membership cards, award, use, and expire points, determine membership rank, distribute and use coupons, distribute various notifications, manage purchase history and visit history, exchange points, and provide other member services through the MOFF official app and membership services.
In addition, we may send you information about our stores, campaigns, events, special offers, and other services based on your registration information and usage history.
At participating stores, we may verify or process membership numbers, registered names, points, membership rank, coupon usage status, etc., to the extent necessary for providing membership services. Customer management systems and membership information are managed by our company.

6. Disclosure and provision of personal information to third parties

Our company properly manages personal information obtained from our customers and will not disclose or provide personal information to third parties except in the following cases:

• When the customer has given their consent
• When disclosure or provision is required by law.
• When it is necessary to protect a person's life, body, or property, and it is difficult to obtain the customer's consent.
• When it is necessary to cooperate with a national agency, local government, or an entity entrusted by them in carrying out duties stipulated by law, and obtaining the customer's consent may hinder the performance of such duties.

Furthermore, if we entrust the handling of personal information to an external business operator to the extent necessary to achieve the purpose of use, we will handle it appropriately under our responsibility, and this will not constitute provision to a third party under the law.

7. Outsourcing of the handling of personal information

To the extent necessary to achieve the purpose of use, our company may outsource app operation, membership management systems, POS integration, point management, coupon distribution, data storage, system maintenance, inquiry handling, and other operations to external service providers.

Our company will appropriately select contractors, enter into contracts and take other necessary measures regarding the handling of personal information, and provide necessary and appropriate supervision to contractors.

8. Security measures for personal information

To ensure the accuracy and security of personal information, our company implements necessary and appropriate security measures, including access control to personal information, secure management of information systems, employee training, and supervision of subcontractors.

9. Links to external services and websites

Our website or the MOFF official app may redirect you to online stores, social media, or other external services or websites. Please check the privacy policy and other regulations set forth by each service or website regarding the handling of personal information on those destinations.
For the online store accessed through the official MOFF app, the app's membership information and the online store's membership information are not directly linked. Personal information required for the online store is collected separately through that service.

10. Inquiry, correction, suspension of use, deletion, etc. by the individual concerned.

If a customer wishes to request notification of the purpose of use, disclosure, correction, addition, deletion, suspension of use, erasure, suspension of provision to third parties, or any other request permitted by law regarding their personal information, we will verify their identity and respond in accordance with the Personal Information Protection Act and other relevant laws and regulations.

11. Unsubscribing from the MOFF official app and deleting your account.

Members of the official MOFF app can unsubscribe and delete their accounts using the unsubscribe function within the app.
Additionally, if you are unable to use the app, you can request its deletion by selecting "Unsubscribe from the app/Delete account" on the MOFF official app's dedicated inquiry page (https://moff-moff.jp/app-contact/).
After you withdraw or delete your account, we will delete or make anonymized your account information, except for information that is required by law or for business purposes. We may retain information for the necessary period if it is required for accounting purposes, fraud prevention, legal compliance, inquiry handling, or other legitimate reasons. Please note that simply deleting (uninstalling) the app from your device does not complete the withdrawal or account deletion process.

12. Compliance with and review of laws and regulations

Our company complies with applicable Japanese laws and regulations, guidelines of the Personal Information Protection Commission, and other standards regarding the personal information we hold, and we will review and improve the contents of this policy as needed.
If we change this policy, we will announce it on our website, the MOFF official app, or through other appropriate means.

13. Contact Us

For inquiries regarding our handling of personal information, requests for viewing, correcting, or deleting personal information, or inquiries regarding unsubscribing from or deleting your account on the MOFF official app, please contact us at the address below.

MOFF Corporation

That's all.

Last revised: October 1, 2026