What does "fluffy" mean in 00-01_MOFF?

What is MOFF?

What is MOFF?

What is
MOFF?

MOFF is more than just touching animals. 
It’s about feeling their warmth, understanding their unique personalities, and building a gentle connection, little by little.

From a simple hello to a lasting bond.

We cherish the warm feelings that grow as people and animals gradually grow closer. 
A future where animals and people can live together with smiles on their faces. The first step towards that begins here.

See theFluffy 

Take a closer look at their expressions and movements.
Even without words, a quiet glance can feel like a connection.


You don’t have to touch them. Just sharing the same space and feeling their presence is enough.
It begins with a gentle hello—just meeting each other’s gaze.

Decorative animal footprints

Discover Their Nature 

Getting to know animals—their personalities, habits, and how they live—is the first step to building a connection.


Go beyond “cute” and discover their true nature and individuality.


When you understand why animals act the way they do, a sense of respect grows—and a gentle bond begins to form.

Discover Their Nature 

The softness of their fur, the quiet rhythm of a heartbeat.
The texture when you touch it, and the slight heartbeat.
“Be gentle, so you don’t startle them.” When you approach with care and kindness,an invisible bond begins to form between you and the animal,
It is an experience that gently enriches your heart.
It's an experience that will enrich your soul.

Interior of the decorated MOFF store
MOFF employees

Realizing a society where animals and humans can live happily and with smiles on their faces

MOFF aims to
Animals and humans can come together effortlessly,
A society where we can live together with smiles on our faces.
Through contact, we learn the importance of life,
To foster compassion for animals.
The accumulation of these efforts
A better relationship between people and animals,
And we believe it will lead to the future.